Do you wish to learn more about how to succeed on TikTok?
Based on a case study I conducted, I am sharing original research I compiled about how to become successful on TikTok.
As of the date of this writing, one billion people are using TikTok, which is a significant audience for your brand.
And it gets better: The TikTok user base continues to grow.
Statistics indicate that TikTok experienced a growth of 45% between July 2020 and September 2021.
As of early 2023, TikTok had gained one user every eight seconds (Source). Is it possible for you to entice both old and new TikTok subscribers to follow your account?
Upon reading this guide, you will learn how to grow on TikTok, why you should grow on TikTok, and how to market on TikTok.
TikTok’s advantages are as follows:
- You can also increase your audience on Instagram and Twitter by learning how to grow on TikTok.
- TikTok videos are typically only 15 seconds long, so you will discover that using TikTok is very quick.
- Organic reach has been declining on social media platforms, but with TikTok, organic reach is not only possible, but it is also easy.
- The TikTok community is extremely welcoming.
- The platform is a marketing tool.
In light of the rapidly declining organic reach on other social media platforms, learning how to grow on TikTok in 2023 allows you to capitalize on the organic social media reach that exists on TikTok.
You will learn how to use TikTok for free after reading this article.
To obtain a massive number of views on TikTok, you should read this guide on how to grow on TikTok. The power of TikTok lies in its user-generated content. Getting massive exposure does not necessitate followers.
When learning how to grow on TikTok, you also discover mistakes to avoid. I have outlined my early mistakes in the hope that you might avoid them as well.
Come along as we explore how to grow on TikTok. Be sure to stay for the bonus tip on the 14th.
I had fourteen subscribers at the end of my first week on the TikTok platform. However, the number of views of my video was staggering at 2,178. The number of people who viewed my profile was 104. 86 people clicked the like button, and 21 people shared my profile.
How can you grow your TikTok account? Are you sure you wish to learn about this?
A word of caution, however…
Trolls can be found on TikTok. If you wish to understand what makes TikTok tick, keep the comments turned on. The algorithm of TikTok takes into account the number of comments, likes, and shares in determining whether your content should be displayed to other users.
In this post, I present a case study examining my attempts to learn how to grow on TikTok.
Did I have the opportunity to learn how to grow on TikTok to tell you?
My following on the platform reached 822 on December 5, less than a month after I joined.
Take a look:
On December 23, the date of this writing, I had well over 1,000 followers on TikTok.
Throughout my journey, as a new TikTok user, I hope you will be able to learn from my wins and losses.
How did I come to decide to learn about TikTok’s growth?
I was advised to post dog videos on TikTok by a tech-savvy friend.
Despite my lack of interest in the social media site, I insisted for years that I would never care about growing on TikTok.
TikTok is primarily used by teens, isn’t it?
What a difference a century makes.
As a blogger, I found a keyword that I thought could be relevant to TikTok audio.
It became suddenly possible for me to download the TikTok application.
To write a post about TikTok audio, I figured I would need to use TikTok.
As a result of my friend’s advice, I decided to learn more about TikTok and how to grow my following there.
I downloaded the app on November 6 and posted my first video, a commercial I created in response to a sponsorship offer from a brand.
It was Will Ferrell who was singing, and I immediately felt more at ease. The man is older than me.
My discovery of how to grow on TikTok began almost 24 hours ago on the morning of November 7. I have uploaded two videos and received 888 views on one video and 99 views on the other video, as well as two followers.
Analyses: I am unclear. I used a trending hashtag when I posted the second video, which I understand encourages you to get more exposure, however, TikTok does not appear to be displaying the trending hashtag video at the same rate as it does the first video.
Do not do what I did to grow on TikTok
One of the mistakes made by TikTok in its growth
A question immediately arose regarding the need for a niche.
I have been instructed to post videos of dogs by a friend. My first two videos featuring dogs have each garnered well over 100 views within a week.
11 November 2021
My first TikTok video gained 939 views in just four days, which was quite impressive for a novice like me who had never made a video before.
Those were the days…
In my new playground, TikTok, I had so much fun that I began to stray from my niche.
The topic of self-care and relationships was explored. Since changing my niche, none of my videos have performed well.
Currently, I am planning on learning my lesson and sticking to dog videos, but I do enjoy playing!
When you use TikTok, you allegedly go down a rabbit hole. And boy, am I down there.
Mistake number two in TikTok’s growth
It is in your interest to use the new features on social media sites. The new features will enhance the visibility of your content.
My discovery of Duets is that you can have your video shown next to someone else’s. As a complement to my video, I decided to use a video in the dog niche that had gone viral.
After many hours of viewing, my video only received one view. That’s not good!
I searched Google to determine what might be causing the problem. According to my observations, instead of being rewarded with visibility, I might have been penalized for not posting original content. However, I removed one of my TikTok videos despite reading you should never do so.
However, I was mistaken…
Next, let us move forward to December 23. Since Duets bring me a great deal of traffic, I use them frequently. When you view my most viral TikTok video, a Duet, you should stay until the end of this post.
The 25th of November, 2021:
105 people follow me on TikTok.
The number of followers on my TikTok account grew from zero to 105 in less than three weeks.
The best ways to achieve growth on TikTok: Effective TikTok growth strategies
Video length should be kept short.
Your video can be sped up to three times if you feel that the content needs to be retained.
Keep your focus narrow.
You can tell TikTok to who to show your videos by choosing a content niche.
Making use of trending songs
With a business account, you will be able to access different trending songs. You cannot use songs that are not licensed for commercial use if you have a business account. If you are interested in acquiring good check stubs, establishing new partnerships, and partnering with various brands, then this step is essential.
You will be presented with trending choices when choosing music to accompany your videos.
Trending hashtags should be used
In the Discover section, you will find trending hashtags.
They are often delivered on time. By the time this article is being written, Latin e December 2021, many holiday hashtags are trending. There are currently 8.6 billion hashtags associated with the hashtag #HappyHolidays.
Make use of hashtags with fewer competitors.
You should use hashtags with five or six digits, as opposed to only millions or billions. There is extremely fierce competition for viewership.
Trending sounds should be used
A trending sound is not always a song.
Trending sounds refer to any specific audio that has been used multiple times by TikTok video makers.
The Discover section contains them.
Then click Join Hashtag after clicking the sound.
Take note of what has worked for others in your niche.
Experts recommend this; however, one successful TikToker has recommended that you be different. One of his videos contains a dancing dog.
You can edit your voice using TikTok’s features.
As an example, you may choose to make the people or animals in your video sounds like chipmunks or robots.
Videos should be made to teach.
Short but informative, they can be useful. As an example, I posted a video showing how NOT to engage your dog in play that was quite successful.
Engage in active participation on the platform.
It informs TikTok that you are a user who is active and whose content should be seen. TikTok pushes out your content to people’s homepages, making organic growth much easier.
Tell people that you want them to follow you if you wish them to do so.
Look up in the Search Bar. There is also the option of searching #Follow, #FollowTrain, and #FollowMe, and following those users. Please follow back those users in their captions. These users are looking for someone to follow them so that they can follow you in return.
Why this results in how to grow on TikTok: As of the time of this writing, #Follow4Follow has received 9.4 billion views. There is no doubt that these methods can allow one to grow on TikTok for free at a time when organic social media growth is declining.
Consider joining Follow Trains
The current date is May 2022
Here is more information about how you can use Follow Loops and Follow Trains to grow your audience on TikTok.
Become a member of Follow Trains and learn how to gain popularity on TikTok without even posting videos!
Follow trains can be found by typing their name into the TikTok search bar. Type #FollowTrains into the search bar.
The way follow trains work is as follows:
Following, liking and sharing are all actions you take. Next, respond as instructed by the owner of the TikTok account. If someone likes your comment, follow them. You will receive notifications from TikTok in this case.
Be careful not to overanalyze.
Don’t overthink your video strategy – follow these tips for growing on TikTok. When I was so new on TikTok that I did not know how to grow my video, my first video did well. There were also videos that I initially thought would not generate any successful interest.
Bonus Tip: Take advantage of the new features
Updated: April 20, 2022
Social media platforms introduce new features for their users to take advantage of them. If you choose to use the new feature, your organic reach will be enhanced.
The site will benefit from this arrangement. You will gain more organic social media followers and the platform will have a chance to see how well their new feature works.
Your organic reach will increase as more people see your content. Increased exposure may lead to a greater number of followers and sales.
If you want to learn how to grow on TikTok, then you should utilize TikTok’s new features like TikTok Stories.
One example is TikTok Stories, which was introduced in 2022. As with Instagram Stories, TikTok Stories have a 24-hour duration.
How do TikTok Stories differ from other social media platforms?
Since TikTok Stories only last 24 hours, you can share videos you do not want to retain permanently in your account.
An example can be found on my TikTok account.
A video that goes against the brand I represent has been posted.
Is it something you would like to see?
I could still have posted the video if TikTok Stories existed then, but it would have stayed in my profile indefinitely.
Strategies for marketing TikTok
UPDATED FOR APRIL 2022
In this infographic, TikTok marketing is illustrated through statistics.
A few words of caution…
Making money on TikTok does not require you to know how to grow the platform.
By making it onto TikTok’s For You Page (FYP), your video content will be sent out on the platform for you, increasing organic exposure.
Trending music should be used
To the people at TikTok, the days of generating interest in your marketing materials with captivating content are over. Marketers generate interest in their products and services by using entertaining music these days, according to those who administer the platform.
Create a business account
There are one billion users on the site at the time of this writing, scrolling endlessly in search of content. Would you like to find out how you can take advantage of all this exposure?
Your website needs to be linked live. It is possible!
TikTok business accounts are free of charge.
There is a link to my blog on my website. Linktree users may post their Linktree links and advertise many products and services.
Ashleigh Renard has a link to her Linktree so that visitors to her website can access a list of links designed to generate sales of her books.
Your target audience should be appealed to
TikTok is not just popular with teenagers. TikTok is the most popular app among 25 to 34-year-olds (Source).
You will receive new metrics once you reach the milestone of 100 followers, which you can use to plan your marketing campaigns.
Analyze the data you have collected:
In the screenshot, you can see that the overwhelming majority of my TikTok followers are female and come from the United States.
Visit Settings and Privacy/Creator Tools to view your analytics.
Planning an effective marketing campaign can be aided by knowing these metrics.
Contact people in their direct messages.
A marketer sent me this Direct Message via TikTok.
Content should be produced in the best niches
In light of the above information, you need to make trending content within a niche.
Nevertheless, according to TikTok expert Robert Benjamin, the following are the best niches, and thus more likely to go viral:
- Time for stories
- involving pranks
- performed in public
Make videos in these niches if you wish to be TikTok famous.
Read a story
Storytelling has always been popular with people.
Since Story Time begins with a hook, you are guaranteed a large audience.
The platform pushes your video out to more users when it observes that it is receiving a significant amount of watch time.
You may want to consider writing a sequel to your story. You may want to include a call to action. Ask them to follow your account so they may view the sequel.
Check out this related article: Instagram Story Viewer Online [8 Easy Ways to Create Insta Stories in 2023]
The TikTok algorithm shows me dog niches since my brand is built around this concept.
Playing pranks on dogs is common practice.
For example, some pranks involve making your dog believe you are scared or incapacitated, capturing the reaction, and posting the video on a TikTok account.
Similarly, you might pretend to feed your dog or bark at it as a prank. Videos of the dog’s reactions are shared online.
There are often challenges associated with these pranks. The hosting account offers people the opportunity to prank their dogs in the same way and to post a video of their dog’s reaction in a Duet.
Has my dog ever been the victim of a prank?
Disclosure: I am a professional. Would you like to see my credentials?
With over 3,000 views to date, this is my most popular TikTok video.
Frequently Asked Questions regarding TikTok growth
What is the best way to grow your TikTok following?
Capitalize on trending sounds and hashtags on TikTok to grow your audience. Post content in the most popular TikTok niches as well: storytelling and pranking.
Is it easy to gain popularity on TikTok?
Certainly! To succeed on TikTok, you need to follow trends, post content in the most popular categories, join Follow Trains, and ask people to follow you. Also, videos on TikTok are short, averaging 15 seconds, so you will find growing on TikTok to be a quick and simple process.
What is the best method to gain 1000 followers on TikTok?
Take part in trending sounds and hashtags. Ask people to follow you on Follow Trains. You should also post entertaining and suspenseful content.
Conclusion: Growing on TikTok
As of the publication of this article, I had 1,612 followers nine weeks after I started this account. You now know how to grow on TikTok after reading this guide.
The goal of this post was to introduce you to 13 ways to grow on TikTok, 5 TikTok marketing strategies, and two mistakes to avoid when learning how to grow on TikTok. Moreover, you learned about the five advantages of TikTok, as well as the most popular TikTok niches.
I have developed a passion for TikTok. Hopefully, you’ll enjoy this entertaining social media playground as much as I am, and you should give it a try.
This article shows how I grew my TikTok following to over 1,000 followers by the time of its publication. Following these techniques can help you achieve the same result.
We encourage you to share this post so that social media users and social media marketers can learn how to grow on TikTok.
I look forward to hearing your comments in the comment section. Have you thought about other ways to grow on TikTok?